Busy-ness 2
This week has been all about momentum. With my first business pitch in two weeks, I’ve been steadily developing the case for my new bicycle safety device.
Progress so far:
1. Coined a new name. “Whirlybird” was never going to cut it. A first pass search reveals no competition with the same moniker.
2. Collected feedback from more than 60 regular cyclists about road dangers. They love to talk about near-death experiences. Absolutely the easiest survey I’ve ever administered.
3. Spoke to researchers at the University about physical requirements for the product, and the practicality of the idea. They flagged several areas for further research, but also gave me some real scientific meat for the pitch.
4. Researched road casualty statistics. Lots of recent articles have highlighted cyclist injury and death rates, but the most alarming figures come straight from the National Statistics Office.
5. Spoke to a representative from the National Guide Dogs Association for the Blind. Who knew they were concerned with bicycle safety issues? They’re publishing research on this subject in the next few weeks. Put a note in your diaries! This one’s going to be a page-turner.
6. Brought on another team member to focus on tech. We had a meeting this morning over bad instant coffee.
Next steps: Buy a new filter for the cafetiere. Build a specific story for the pitch. Solidify market figures. Finish physics degree.
How’s the prep work going?
Great! The only trouble is that it’s hard to stop working on it, and I have a lot of other work to do. I’ll keep updating about the competition and product development as things happen!